There was a time when search engine optimization was not the top priority of every business. However, things have changed a lot over the years, and these days, a business cannot think of surviving without investment in SEO. Search engine optimization may be defined as the process of optimizing a website to increase its rankings in the search engine result pages for various keywords and phrases related to a particular business.
Almost everyone has a smartphone these days, and people use their phones to search for products and services they want to spend money on. It is also important to mention here that search engine results not only matter for businesses that sell online but they also matter for businesses with brick and mortar stores.
Many research studies have confirmed that high rankings in the search engine result pages also drive a lot of traffic to brick and mortar stores. Therefore, if you run a business and want to remain competitive, you need to invest in San Antonio SEO Pros now.
One of the biggest problems with search engine optimization is that there is no central repository or institution that can help you find the right San Antonio SEO company. Anybody can label their company as an expert in SEO even if they know nothing about SEO and are going to outsource the work to another company.
Therefore, you need to be careful and do your homework before you sign a contract with an SEO company. In the article below, you will find several helpful factors you need to look at before you sign up with a San Antonio SEO Agency.
Finding a San Antonio SEO Agency
Many people make the mistake of thinking that the SEO agency they are going to hire should rank high for search engine optimization or related keywords. However, the fact is that the best search engine optimization companies do not need to optimize their own websites as they are already making a lot of money by working for several high-quality clients. Most professional search engine optimization consultants and companies get their clients from word of mouth as their results speak for their work.
Therefore, hiring a company on the basis of their rankings in the search engine result pages for keywords related to search engine optimization is not the right approach. Ideally, the best way to hire an SEO agency is to ask your business associates or other websites ranking high in the search engine result pages in a similar but non-competitive industry. You may also ask for recommendations from your friends or family members who may know someone.
Another important thing you need to keep in mind is that there is no guarantee in search engine optimization industry. Any company that guarantees you rankings within a particular period of time is lying through their teeth. Nobody can guarantee rankings but most professional search engine optimization experts and companies have their own research departments where they continuously test various theories to determine the factors that can help their clients rank high in the search engine result pages.
A professional search engine optimization company will never guarantee rankings. However, they will always give the estimates of an increase in traffic or revenue depending on the kind of search engine optimization campaign you choose to run. In other words, a professional SEO agency will give you an estimate on the return you can expect on your investment in SEO.
Before hiring them, ask them about their optimization process. A professional SEO company usually begins by performing a proper audit of the targeted website. The audit helps them in determining any issues with on page SEO factors. On page, factors matter a lot, especially when it comes to ranking for long tail keywords. The coding, as well as content, navigation, and design of the website, play a very important role in overall rankings.
While major search engines such as Google have denied that bounce rate and click-through rate in the search engine result pages play a role in the overall rankings, many professional SEO consultants agree that these factors do play a role in the overall rankings. In other words, design, navigation as well as ease of use play a very important role in the overall rankings as well as conversion rate. This is the reason all good search engine optimizer begin their process by performing a complete audit of the website. It helps them in discovering any issues that are harming the rankings of the website.
In addition to the on-page SEO factors, the most important factor that matters for rankings is the number of high-quality back-links to the website. Professional search engine optimization companies specialize in attracting high-quality links from other authority domains in your industry by creating high-quality content and by outreach. They usually have a set of processes that helps them in attracting links from other authority websites in your industry.
They should also perform a competitor analysis to determine the level of competition you face. Competitive analysis is a very important part of search engine optimization process as your website is competing against others when it comes to rankings. This will help them in determining the factors that are helping your competitors rank higher than your website. They should present a detailed report listing your competitors as well as the things they are going to work on before they start working on your website.
Ideally, the SEO agency you are going to hire should have existing experience in your industry. It will help them in quickly acquiring links for your website as they will already be aware of authority websites and publications in your industry. Therefore, if you find multiple SEO companies, you should prefer the one with existing experience in your industry.
Another very important factor that matters in the search engine optimization industry is the results they have achieved for their past clients. A professional search engine optimization company will never shy away from sharing the results they’ve achieved for other clients. Keep in mind that your focus should be on the long-term results achieved by them for their clients.
There are some techniques that can help companies in achieving high rankings for a short period of time. However, these rankings do not last long, and more often than not, the domains that use these techniques to get high rankings are penalized by search engines. Therefore, you need to make sure that the SEO agency you are going to hire has achieved long-term rankings for their other clients. Any company that does not want to share the results they have achieved for other clients should be ignored.
You also need to make sure that the rankings they’ve achieved are for keywords that are relevant to the business. For instance, you are not going to make any money if your business sells dog food, but your website is ranking for cat pictures. Some SEO agencies may try to fool you by showing you rankings for totally irrelevant keywords. Therefore, make sure that the rankings they show are related to that particular industry.
Also, one of the most common mistakes made by businesses while choosing an SEO agency is that they focus on absolute costs. Instead, the focus should be on ROI. The money spent on SEO should be seen as a marketing investment instead of just another type of cost. Investment in SEO has the potential to generate huge returns if you manage to partner with the right SEO agency.
Overall, these are some of the things you need to consider to choose the right San Antonio SEO Pros.